Too many companies live off of the results of products that were developed ten or more years ago. These businesses have grown and become stagnant over time, content with their positions. In many cases, targeted product management is missing, and new products are not introduced to the market at the right time.
Innovation processes are missing as well as product life cycle management.
These processes and strategies are no sorcery and often just an easy craft. However, businesses must know the importance of these simple and yet effective strategies, know how to plan for and especially.